Ecommerce SEO - Deep Data Analysis

Matrix Rising is owned and operated by Michael Riedeman. Michael has worked in inbound marketing since 2006, and oversaw the strategic SEO programs for five of the world's top 500 Internet retailers. ecommerce SEO data analysis graphics

Michael served as SEO Coordinator at Motorcycle Superstore, managing the corporate SEO program earning over $40 million per year with over a million unique visitors a month. From 2017 until 2020, Michael served as the SEO Project Manager for 180 Marketing.

Dating back to 2006-2010, Michael managed the SEO Web Copywriting team for Musician's Friend, a top-50 Internet retailer. Michael has managed SEO strategy, deep analysis, and implementation for over 80 companies (small, mid-sized, and enterprise-level).

For details on Michael's history providing strategic search and digital SEO strategy, see our full About Matrix page.

Search engine optimization (SEO) is an inbound digital marketing practice that can increase the organic search traffic to a client’s website.

Search engine optimization (SEO) drives organic search traffic, the largest source of website visitors to many websites. At Matrix Rising, we take a dynamic and comprehensive approach to expanding organic traffic with technical expertise and strategic SEO tactics.

This work is commonly called search engine optimization (SEO), but an SEO (Search Engine Optimizer) is a strategic search specialist. “Search engines” refers to… mostly Google now (but also
Bing, Yahoo! and others). Search engines are mechanical engines that allow people to search the Internet. Search engines rank websites based on complex algorithmic formulas.

A strategic SEO agency is not really “optimizing” search engines – instead, we improve or optimize our clients’ SEO for ecommerce websites so they can rank much better in search engines. Our deep analysis and strategic SEO changes will tend to improve search engine results, indirectly. But let's face it, our primary objective in SEO is to optimize clients' websites to rank better in Google, not to optimize Google itself.

Strategic search consultants or agencies engage with a business to provide a wide array of services and in-depth analysis designed to optimize the business’ website(s) to increase the company’s customer base through the Internet. Ecommerce SEO agency methods may include:

On-page optimization
Site Technical Audit
Search Index Cleanup
Copywriting

Authority Link-Building
Influencer Outreach
Social Media Marketing

Matrix Rising Ecommerce SEO Agency Process

When your website gets a strategic SEO overhaul from Matrix Rising, the result is a high-performance site that is relevant to profitable search terms, rich in informative content, and technically sharpened.

These advances lead to stronger authority ratings which achieve higher rankings in Google, far more Web visitors, and increased transactions.

Matrix Rising’s digital SEO strategy will include these SEO methods:

A comprehensive health diagnostic digital analysis and cleanup
Improved website crawling and indexing: getting all of the right pages and images listed in search engines
Greatly increasing the relevance of your pages to search terms that drive customers
Improved site architecture within your website
Expanded linking from other websites to show Google what pages matter the most
Improved website usability including time on site, site speed, and desktop and mobile user experience
Increased written content to drive more visitors and encourage purchasing
In-depth analysis of your competitors to out-perform their content, backlinks, authority, and keyword rankings

These improvements and bonds tell Google what your site is about, what your site offers, and who respects your website.

When a new client partners with Matrix Rising, we perform an detailed SEO audit of your website(s). From this in-depth analysis, we craft a comprehensive organic search strategy. Once you review this digital SEO strategy and agree on it, you begin working with Michael Riedeman to launch the tailored strategic search campaign. Each strategic SEO campaign is a unique set of SEO services and includes:

White Hat SEO
We provide safe digital SEO with practices that are in accordance with Google guidelines. We do not use any shady backlink networks nor covert on-page tactics that could get your website penalized or devalued by search engines.

Organic SEO
We achieve rankings improvements to targeted key terms, by using methods to improve website quality and relevance to search queries. These will include tactics like keyword research, mapping core keywords to optimal pages, creating new pages, creating new text content, improving internal linking, and and by earning beneficial backlinks.

Website Optimization
We tune your website to cull out thin content pages from Google's index, optimize load times, and refine your site's sitewide SEO architecture.

On-Site SEO
We enhance your website’s relevance to user search queries, streamline your site’s content, refine technical attributes, enhance and develop advantageous content for users. We improve your website’s text content, images, meta tags, and internal linking structure.

Off-Site SEO
Off-site optimization is mainly about earning authoritative backlinks to demonstrate the trustworthiness of your website. This will include a wide range of link-earning tactics, reviews, and social media marketing.

Technical SEO Audit
Google prefers to rank technically clean and efficient websites. We perform a technical site audit to uncover issues that hold back your site’s ranking potential.

Keyword Research & Content Analysis
We build a comprehensive plan, map target key terms, evaluate site content quality for target pages, and launch an action plan to unleash your site's ranking potential.

Content Development
We propose a plan for developing rich content that users will love and which align with popular search queries.

Backlink Audit & Expansion
Acquiring authoritative backlinks is a cornerstone to maximizing Google rankings. We conduct a deep analysis of competitor backlink profiles for opportunities, present an in-depth analysis of competitor links, develop our own unique strategy, and oversee outreach and promotion.

Ecommerce SEO Services
Our area of expertise at Matrix Rising. We provide in-depth analysis of your category and product page structures. We ensure that all potentially valuable collections pages are present and optimized with text and proper meta tags. And we review your website's e-commerce blogging practices.

Competitive Market Analysis
We will review your competitors: What search terms are driving visitors to their sites, what content they may have that we could improve upon, and what kinds of backlinks are raising the site authority of your competitors.