About Matrix Rising

  

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Michael Riedeman

SEO Director

Matrix Rising is directed by Michael Riedeman, an SEO strategist with 15 years of experience managing organic search programs across enterprise e-commerce platforms, B2B SaaS, FinTech, and growth brands.

Since 2006, I have worked in digital search marketing across a wide range of large catalog sites, starting with SEO product copywriting supervision at Guitar Center, moving into technical site architecture, and running SEO programs for 50 companies across 65 websites (plus project-based SEO analyses and fixes for dozens more). My work in enterprise search was recognized by Microsoft leadership for advanced technical SEO execution.

I specialize in technical diagnostics aimed directly at driving site revenue. Whether resolving JavaScript rendering failures to restore indexation, structuring JSON-LD entity data, or executing citable GEO tactics so AI engines reference your brand, I prioritize fixes that deliver measurable business results.

Track Record & Results:

  • Indexation Recovery: Restored a Microsoft cloud microsite from 5% to 100% indexation by diagnosing and fixing critical Google JavaScript rendering failures, driving the site's initial search traffic in ChatGPT and Perplexity.
  • $40M Organic Revenue: Directed organic search strategy and site architecture for Motorcycle Superstore.
  • 300% Traffic Increase: Generated 300% organic traffic growth and a 50% profit lift in six months for Serving Alcohol Inc.
  • E-Commerce Copy Supervision: Directed text copy strategy and supervision for over 10,000 product pages for Guitar Center and Musician's Friend.

I direct SEO strategy and technical execution across major content and e-commerce platforms—including WordPress, Shopify, Magento, OpenCart, and custom enterprise CMSs—handling everything from architecture overhauls to site replatforming. I collaborate directly with engineering teams inside Azure DevOps, Monday.com, ClickUp, Asana, Wrike, and Basecamp using industry-standard diagnostics like Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Adobe Analytics, and Microsoft Clarity.

Industries & Sectors Served

Core Expertise Sectors:

  • Computer Software & IT Solutions (Microsoft)
  • Financial Technology (FinTech)
  • Live Sound, Recording Gear & Musical Instruments (Guitar Center / Musician's Friend)
  • Motorcycle Apparel, Parts & Accessories (Motorcycle Superstore)

Additional Industry Experience:

E-Commerce & Specialty Retail: Apparel & Footwear, Baseball Equipment, Candles & Fragrances, Golf Equipment, Haircare Products, Jewelry, Medical Supplies, Pet Products, Soccer Equipment, Upflush Toilets, Water Filter Systems.

B2B, SaaS & Technology: Call Signal Boosters, Cybersecurity Services, Corporate Real Estate, Facilities Management, Payment Platforms, Web Development Services.

Financial & Professional Services: Alternative Investing, Bank Reviews & Rates, Business Financing, Business Credit Cards, Business Law, Financial Advisory.

Niche Consumer Goods & Services: Alternative Health, Art & Photography, CBD Skincare, Lake Weed Control Tools, Swords, Daggers & Bladed Weapons.

Get Started Today!