E-Commerce Technical SEO & GEO Strategy
For Large Catalogs, Enterprise Platforms, & Growth Brands
I help mid-market and enterprise platforms build durable organic search programs. With over two decades in digital marketing - including 15 years directing enterprise SEO programs - I specialize in technical SEO for e-commerce. I solve complex site architecture challenges, fix systemic indexation misconfigurations, execute technical GEO strategy, and route domain equity directly to revenue-driving pages.
Serving regional and national brands as an Oregon e-commerce SEO consultant.
Key Metrics
- 5% to 100% Indexation recovery through JavaScript rendering remediation at Microsoft for a cloud microsite
- 300% Organic traffic increase in six months for Serving Alcohol Inc.
- Over 90% Contract renewal rate across agency and consulting engagements
- $40M Annual organic revenue managed at Motorcycle Superstore
Core Expertise
Technical Diagnostics & Indexation
Systemic technical audits covering crawling, indexation, JavaScript and Single Page Application (SPA) rendering, and core performance metrics. I identify and fix sitewide issues like faceted navigation bloat, duplicated pages, keyword cannibalization, internal site search indexation leakage, and pages left discovered or crawled but not indexed. From navigation restructures to rendering remediations, I eliminate the barriers that prevent Google from indexing core product lines.
Content Systems & Entity Authority
Systemic technical audits covering crawling, indexation, JavaScript and Single Page Application (SPA) rendering, and core performance metrics. Utilizing advanced crawl control SEO, I identify and fix sitewide issues like faceted navigation bloat, duplicated pages, keyword cannibalization, internal site search indexation leakage, and pages left discovered or crawled but not indexed. From navigation restructures to rendering remediations, I eliminate the barriers that prevent Google from indexing core product lines.
E-Commerce Strategy & Catalog Architecture
Data-driven technical ecommerce technical SEO strategies designed for large product catalogs targeting high-intent search queries. I restructure category taxonomies, optimize faceted navigation, and prevent filter pages from cannibalizing target keywords. This eliminates low-value page clutter from Google's index and directs searchers straight to conversion pages.
Content Systems & Entity Authority
Template-driven content architectures and hub-and-spoke models built to establish topical relevance across core business themes. I design internal linking layouts that build entity authority for both Google and AI search engines, while strategically funneling link equity from high-authority informational assets directly to money pages.
Generative Engine Optimization (GEO) & Answer Engine Optimization (AEO)
Search engines are shifting toward answer engines. I develop tailored GEO strategy for enterprise brands, structure site data, entity relationships, and content so AI engines reference your brand. I optimize your digital footprint for discovery across ChatGPT, Perplexity, Gemini, Claude, and most critically in Google's generative AI Overviews.
Search Experience Optimization (SXO)
Search rankings only matter if they convert. SXO connects technical SEO directly to user experience, page layout, and on-page conversion signals. By aligning search intent directly with page content and site speed, I help visitors quickly find what they need and complete their purchases.
Site Migrations & Replatforms
Full technical management for complex site moves. I build precise 301 redirect maps, configure international hreflang tags, preserve canonical relationships, and audit staging environments so you transfer platforms securely without losing search visibility or revenue.
Enterprise & Mid-Market Track Record
My work spans mid-market industry leaders, enterprise platforms, and high-growth brands. Executing high-stakes ecommerce technical SEO as the strategic lead for a Microsoft cloud microsite, I fixed critical JavaScript rendering failures to restore site indexation from 5% to 100% while driving the site's first measurable AI search traffic. Earlier in my career, I supervised the SEO product content team writing and optimizing over 10,000 product pages for Guitar Center, Musician's Friend, Music 123, Giardinelli, and Woodwind Brasswind.
