Matrix Rising is owned and operated by Michael Riedeman, an SEO leader with 15+ years of experience helping businesses grow through search.

Since 2006, I’ve worked across the full spectrum of inbound marketing—starting in ecommerce SEO copyediting, then moving into program management and strategy. Over the years, I’ve directed SEO for more than 100 websites, driving results from +25% to +350% organic gains. My work has been recognized by Microsoft leadership for “exceptional SEO expertise” and by clients for delivering actionable audits and 300% traffic growth with 50% profit lifts in as little as six months.

What excites me most is the mix of technical depth and creative problem-solving. Whether it’s using AI to accelerate keyword research and schema markup validation, optimizing for AEO/GEO to future-proof visibility, or troubleshooting complex site issues with Screaming Frog, I love finding solutions that move charts up and to the right.

I’ve partnered with clients across ecommerce, SaaS, FinTech, and B2B/B2C, maintaining a 90%+ client retention rate by building trust and delivering results. My background includes:

• Scaling Motorcycle Superstore’s SEO program to $40M+ annual revenue and 1M+ monthly organic visitors

• Leading SEO content teams for Guitar Center and Musician’s Friend

• Directing SEO strategies for 20+ clients at Matrix Rising, with a focus on ecommerce and SaaS

• Driving 200%+ organic revenue growth for multiple brands at 180 Marketing

I’ve always been a natural analyst—charting baseball stats on my bedroom wall as a kid to predict game winners. That same drive for patterns, data, and strategy fuels my SEO work today.

At Matrix Rising, I combine technical expertise with hands-on collaboration. Clients get personal, in-depth attention—strategies tailored to their goals, backed by data-driven execution, and refined with the latest SEO techniques. For me, SEO isn’t just rankings—it’s about sustainable business growth in a fast-changing landscape.

If you’d like to explore how Matrix Rising can help your business rise in search, feel free to reach out.