Ecommerce SEO Tools

This SEO tools list covers the main ecommerce SEO tools that we regularly use.

Moz Bar - Check site domain authority, mozRank, mozTrust, links, root domains and more.
RDS Bar - Based out of Russia, this tool has over 50 functions for tracking website and web page metrics
Open SEO Stats – SEO meta data and stats
Redirect Path – Header and redirect checker
Link Research SEO Toolbar – SEO metrics
LRT Power*Trust - Measure link strength and trust
Link Redirect Trace - Redirect path analyzer
Free Link Checker - Analyze links for broken, no-follow, source code, and strength
Quick Click SEO Audit - Many audit SEO tools in one
BuiltWith – see what sites are built with
Ayima Page Insights – Highlights on-page issues on the fly
Scraper – Scrapes data from web pages into spreadsheets
Data Toolbar - Data extraction (scraper)
SEO META in 1 CLICK – Meta data and SEO data
META SEO inspector – meta data
PageLoad times
NoFollow – Detect nofollow links
SerpWorx – SEO metrics
Ahrefs SEO Toolbar - SEO metrics
Google PageSpeed Insights API Extension – PageSpeed Insight scores
SEO Minion – On-page analysis, broken link checking, SERP preview
SEOquake – SEO metrics, SEO audit
Serpstat Website SEO Checker – SEO data
SimilarWeb – Website analysis on engagement, rankings, visits...
Structured Data Testing Tool

Google Analytics - This free program is one of the most widely-used SEO tools, providing Google data on audience stats, marketing channels, customer acquisition, and conversion. Premium version has deeper data on the customer journey, actionable insights, & remarketing
Clicky - Real-time analytics data, includes heat maps
Mint - One-time purchase around $30, self-hosted, simplistic interface
Open Web Analytics - Open source, includes click-stream data, heat maps, mouse tracking, and click tracking
CrazyEgg (owned by Neil Patel)
Matomo - Free, open source self-hosted program with a learning curve and a mobile app. Protects your data and your customers' privacy
WebTrends - Website analytics, measurement, and testing
Adobe Analytics (formerly Omniture SiteCatalyst) - Online marketing and Web analytics.
IBM Digital Analytics (formerly Coremetrics) - Online marketing and Web analytics.

Google Search Console - (Formerly Google Webmaster Tools) Check links to your site, search queries, crawl errors, indexing issues, and site warning message.
Bing Webmaster Tools - Learn user searches on Bing, get demographic data, explore backlinks, submit your sitemap, and augment keyword research.
SEOClarity - A lot of customizable actionable insight data, reporting, content analysis, rank tracking, and SEO recommendations.
Moz Pro - Tool set with On-Page Grader, Analytics, FreshWeb Explorer, Rank Tracker, Keyword Difficulty, Crawl Test.
Raven Tools - Tools for managing and reporting on your online marketing.
BrightEdge - Reporting, rank tracking, and automated recommendations for SEO, content, and social media.
SERPStat - Keyword research, analytics, ad analysis, competitor research, rank tracking, page audits, create infographics.
Bruce Clay SEO Toolset - Keyword stats tool, check site crawlability, page analyzer, link analysis, and more.

SEO Book Keyword Tool, Keyword Revealer, and KW Finder - Three tools worth checking out for keyword search volume research data.
SpyFu - Another great tool for competitor keyword research, and site ads usage research.
Google Trends - Find out what people are searching for on Google as you compare the popularity of search phrases.
Internet Archive Wayback Machine - Answer "What did this site used to look like?" by checking this massive archive.
Ad PreviewTool - Emulating Google's defunct Preview Tool to review ads without racking up impressions charges.
SEM Rush - Contains many tools like keyword mining, competitor comparison, keyword tracking, and keyword difficulty.
Adwords Keyword Planner - This used to be the best tools for keyword research but now search volume data is listed in broad ranges... not very useful anymore.
SEOquake - SEO tool for checking site backlink stats; keyword density; no-follow links; page info, age, and other metrics.

Algoroo - Tracks Google algorithm changes in a visual timeline.
Google Algorithm Change History (moz) - A list of Google algorithm changes dating back to December 2000.
Rank Ranger's Google Algo Updates History - Turbulence charts in visual timelines with summaries of major changes.
mozcast Metrics - A weather-style report of recent Google algorithm metrics.

Screaming Frog SEO Spider - Crawler designed just for SEO with a lot of SEO data.

Screaming Frog Guide - Ideas for how to apply Screaming Frog to identify site issues.
Xenu Link Sleuth - Powerful crawler crawls all links on your site and reports on status codes, content type, and page size.

InSpyder Sitemap Creator - Crawls your site and generates a prioritized XML sitemap based on your priority rules.

Google Webmaster Guidelines - Google's official word on best practices for Googlebot to find, crawl, & index your site.

Google Analytics Checker - Check your whole site for Google Analytics code or AdWords code in one click.
Feed the Bot - Check how well your site follows Google webmaster guidelines.
BrowSEO - Text-based browser.
SEO Browser - Another text-based browser.
WebPageTest - Run a website speed test world-wide and get speed optimization recommendations.

Encycolorpedia - Find color schemes and gradients, name HTML color codes, palette generator, web safe colors.

Google Developers - Page Speed Insights and other best practices.
CSS Validation Service - Do your cascading style sheets and (X) HTML documents conform with W3C open standards?
Google Structured Data Testing Tool - Assists you in adding structured-data markup to your site.
Markup Validator Service - Checks structured markup text against the grammar of the markup language.
Google Structured Data Markup Helper - Checks structured markup text against the grammar of the markup language.
Web Sniffer (Chrome Extension) - View HTTP requests and responses sent between the Web browser and the server.
Header Checker Tool (Internet Marketing Ninjas) - Check the server response code that your web pages return.
W3dt Tools - Domain testing and troubleshooting: DNS lookup, network tools, Web tools, database tools, and ping tools.
Pingdom - Monitor site uptime and performance metrics.

moz Title Tag Guidelines & Preview Tool - Preview your title tags before they show up on Google.
SERP Preview Tools - See how your page title, URL, and meta description will look in Google search results.

Open Link Profiler - A backlink profile review tool - the free version provides quite a bit of data.
Ahrefs - This is the best tool for analyzing backlinks to your site, charts with new and lost links, link quality, and anchor terms.
moz OpenSiteExplorer - Check out the top backlinks to your site, anchor text, page and domain authority, and filter.
SEO Majestic - Get a breakdown of backlinks and anchor text, trust flow and citation flow charts.
Dead Link Checker - Checks for broken links on your website.

Google My Business (formerly Google Places) - Get listed so your business appears in maps, search, and Google+.
moz Local - Make sure your business listings are accurate, consistent, and visible across the Web.

- followerWonk - Analyze Twitter and social follower segments; graph and track social media metrics.

Let us know if you have any favorites that you think should make our ecommerce SEO tools list!