SEO Methods

At Matrix Rising, all of our SEO plans employ a combination of technical SEO, content strategy, analytics, tracking, and reporting.

Our more aggressive SEO plans include authority-building services and in-depth competitor analysis as well.

With every new client campaign, we outline which SEO work projects we will complete and by when. Certain work deliverables are essential to every campaign, and we recommend additional important deliverables so that our clients can flexibly choose a plan to fit their budget.

Campaign Launch

Once a contracted SEO campaign is underway, we analyze your site’s target audience demographics to get a clear sense of your buyers, and your site’s growth opportunities.

We also compare your website against competitors’ sites regarding keyword ranking limitations and missed opportunities. In more aggressive plans, we deeply investigate competitors’ content and links.

Technical Tune-Up

We kick off our campaign by conducting in-depth SEO diagnostics, expanded from our initial site audit.

In our SEO diagnostics, we uncover problems with site crawling, indexing, architecture, usability, backlinks, speed, mobile usage, images, content, conversion, and many other factors that may be impeding top Google rankings and organic traffic.

We immediately address site indexing, crawling, and performance issues that may be compromising your site’s ranking potential.

Backlinks

Backlinks from other websites are a tremendously important ranking factor for most websites. So, we prioritize backlink cleanup and development early in our plans.

The extent of our backlink analysis, cleanup, and link earning varies by SEO plan. Our backlink analyses may lead to recovery of lost links, and will often include cleanup of toxic backlinks.

For clients who elect, next, we develop and execute our strategy for earning valuable white-hat backlinks on an ongoing basis.

Strategic Keyword Targeting

Then we move into the multi-step process to align your website’s pages with popular search terms. Many SEO agencies simply go after the most popular search terms conceivable.

At Matrix Rising, we analyze deeper to focus on popular but realistic terms with the best potential opportunities to increase traffic and revenue soon. These are often key terms that can drive far more traffic and revenue by rising a few positions in Google, or promising key terms that your site is missing out on altogether. We focus on pursuing “money terms” – keywords and phrases that have the best potential to drive user transactions.

For our aggressive and comprehensive plans, we analyze your competitors’ keywords in great depth, their sites’ content, backlinks, and the ranking tactics they are using.

As we make rankings gains over time, we gradually raise the bar and go after greater search-volume keywords.

On-site Optimization

Based on our keyword intel and mapping, we optimize your website’s pages with the greatest opportunities to grow traffic and revenue organically.

We examine e-commerce page layouts, features, and tactics in detail to ensure that your site is using the best practices to rank well in Google with highly visible search results. This includes the proper application of structured data to help Google identify what your pages are about and to attractively display things like ratings.

We’ll modify content, make important adjustments to your site’s HTML meta tags, and potentially adjust select URLs.

Our on-page optimization strategy goes well beyond most SEOs as we focus ranking at the top of Google for popular, relevant, and realistic money terms. And we work to increase your site’s rankings in Google images.

And further, in our aggressive plans, we further analyze to ensure your site is fully optimized to rank well for Google’s “People Also Ask” related questions, and for Google’s featured snippets. When earned, these can drive substantially more relevant traffic to your site.

Content Development

Our crucial content development process involves a thorough content audit, content revision, and new text writing. In the content audit, we review many aspects of your site’s text to evaluate how well it maximizes dwell time on your website. In our content revision and writing, we edit existing text or create new text content for core pages to help increase the ranking potential, authority, and relevance of those critical pages.

We modify on-page text in articulate, natural language while including primary keywords as well as other tactically related keywords based on analysis of what succeeds in Google rankings. And we expand or modify text content on key pages in order to increase usability and time on site.

For our aggressive SEO plans, we provide advanced content topic development, content creation and management, blog topical keyword research and direction, and competitor content analysis.

Tracking, Analytics, & Reporting

We provide SEO reporting on a monthly basis and arrange regular meetings with clients in order to present deliverables, discuss progress, tap your product expertise, and exchange ideas.